Gail Johnston is an award-winning graphic designer who has been a key player in the successful launch of hundreds of new products and services. With a B.F.A. in Communications Arts, she began her career rebranding Good Morning America. After working seven years in advertising agencies and design studios in both Manhattan and San Francisco, Johnston formed her own graphic design business in the Bay Area. Over the past 25 years, she has served an incredibly diverse set of clients, ranging from healthcare giants to premium producers of wine. She’s designed book jackets, trade show graphics, retail displays, wine labels and countless logos and collateral pieces. 
Also an avid hiker, she is the author and designer of the upcoming 2024 Walks of the World Page-A-Day calendar (Hachette Book Group). Follow her on Instagram or YouTube to be informed of the calendar’s release date and be inspired to hit the trails and perhaps take a hiking holiday!
“Thanks so much Gail for your incredible work. It’s very impressive. I’m certain it will help us be successful with SF Concierge Medicine.”
— Judith Tolson, MA, Service Line Director, Sutter Bay Medical Foundation
“To see this team nail it today was inspiring and put wind back in my sails. You three are true pros!!!”
— Doug Winger, MBA, Innovation & Strategy Manager, Sutter Bay Medical Foundation 
“Gail, you did it. Your creative skill combined our various ideas and you designed precisely what we were looking for. Thank you.”
— Antonio Kruger, Administrator for Program in Medicine and Human Values, Sutter Heatlh 
“These designs look great...again. We are so impressed with the work you do for us!”
— Stephany Kirby, Marketing Professional, The Wine Group
“I’ve really come to depend on you for good ideas and design, amazing attention to details and the ability to multi-task.”
— Lena Chow, Founder, City of Paris, Inc.
“You always exceed our expectations.”
— Christina Elliott, Marketing Communications Manager, GE Commercial Solutions
“It is such a relief to work with someone as detailed as you.”
— Marcelo Vigo, Project Specialist, San Francisco Health Plan
“Gail, you streamlined a complicated design process. Neither of us can believe it was just that easy (for us). We can’t sing your praises enough.”
—Kate and Nick David, Owners of DnB Painting
“I thank my lucky stars every day that we were introduced to you. The artistic talent, level of professionalism, and patience that you have given us during our start-up is so appreciated. We get compliments daily on our label designs and branding. We had no idea how badly we needed you, but now we do. Thank you!”
—Meredith Coghlan, Proprietor, Building 43 Winery
“We are amazed at how quickly you caught the essence of our brand. The POS you designed for us is perfect."
— Matt Daley, Brand Manager, The Wine Group
“Seriously great work, Gail."
— Shaun Ralston, Regional Manager, Sutter Health
“These designs are amazing. We love working with you!"
— Morgan Horwood, Project Coordinator, Sutter Health
“You captured my vision exactly. I constantly get compliments on my new label."
— Jason Boyd, Owner of Old Oak Ranch Vineyards
Thank you for the wonderful design system and photography art direction for San Francisco Concierge Medicine. It’s exciting to see it coming to life!
— Lynn Lackey, Business Development Consultant, Sutter Health
“Gail is a wonderful designer who understands business as well as the arts."
— Michael van Duren, M.D., M.B.A., Variation Consulting Group